Great Forbes article on Digital Marketing
People are tempted to think that digital =’s instant results. Not so much. Statistically companies are spending about as much on digital these days as on ‘old’ media. It’s critical to know the why’s and how’s of your spend… as the article’s author puts it “Digital Marketing is no longer a cloud of smoke and mirrors where no one knows if the dollars spent are producing results.” That is the beauty… instantly calculable ROI in most cases, agility in tactics, and real-time reach.
Here’s the 3 Digital Marketing Mistakes:
- Poor planning
- Unrealistic expectations
- Not keeping yourself informed