What We Do

See below for a general list of what we do to help you customize digital marketing and communication strategies. Reach out today to start the conversation about how Apricot Services might help you create more powerful hospitality and relationships with your audience.

Work With Us
Campaign Management

Engage with your readers while we coordinate your book launch campaign from strategy to execution.

Digital Platform Audit

Explore a deep dive into your digital footprint to find areas where you can focus to improve your online presence.

Digital Platform Growth Assessment

Walk away with your next best strategic steps for platform growth after this deeper dive into your digital footprint, from SWAT analysis to brand positioning to audience assessment.

Brand Consultation and Website Design

Build your digital home that is authentic to your voice and message.

Social Media Content

Focus on engagement since we’ll manage the heavy lifting with copywriting and design, scheduling, and/or monitoring your social channels.

Digital Advertising

Reach your audience on Facebook, Instagram, Twitter, Google, YouTube, Pinterest, and TikTok.


Audience Engagement

Host a Launch Team, Review Team, or Reading Group—and let us handle all the behind the scenes management.

Email Marketing

Reach your audience right in their inboxes—let us worry about content writing, administration, and management of campaign automation.

Special Projects

Dream with us on new ways to serve your audience!

What That Looks Like

Here are some examples of successful strategies we’ve executed for clients.

Release Campaign for The Color of Compromise by Jemar Tisby

Every New York Times Bestseller starts somewhere and Jemar Tisby laid really great groundwork with a well-established and engaged audience and a growing email list through the  content outlet he co-founded, The Witness. We were invited to help leverage his work for the release of his book in 2019. Apricot Services wrote and managed an email drip campaign, curated, designed, and executed a social media content strategy, developed and managed digital ads, and administered a launch team.

Love Muslims Prayer Movement from Prayercast

Prayercast leads a prayer campaign during Ramadan called Love Muslims featuring compelling and engaging guided prayer resources. Apricot Services collaborated with their team to consult on the campaign landing page, develop an email growth strategy, design their daily prayer emails, write, design, and manage the campaign’s social media content, and develop and manage the digital ads and media buys. 311,000 page views and 123,000 video views coming in from 192 countries around the world pointed to the success of this campaign!

Kara Powell’s author brand strategy

Kara Powell, the Executive Director of Fuller Youth Institute, was ready to build a digital home for her own research and work ahead of her book release Growing Young. Apricot Services created a full author-platform strategy which we executed by building a customized website, developing a unique brand and voice, establishing social media profiles and developing a content strategy for her blog and social media to promote organic growth. Once her book was released, we developed social media content, designed digital ads and managed a launch team strategy.

MEBO Digital Media Management and Year End Giving Campaign Communication

Apricot Services started with a complete digital audit including email, websites and social. We then helped leadership implement and manage overall social communications including regular ads management and grew facebook following from 40 to over 2000 in 12 months. We assisted in a rebranding campaign including a new logo and refreshed website. With strategic communication coordination between 6 different programmatic areas in the Middle East, the non-profit acquired hundreds of new donors. During several crises, Apricots assisted with new landing pages and social and email blasts to rally support for urgent needs resulting in millions of dollars raised for those that needed it most.

Work With Us

What’s the Feedback

“Apricot Services has come alongside IVP to produce our topical email newsletters that go to at least 30,000 subscribers. They are great collaborators who understand our audience, seamlessly adapt to our brand guidelines, and communicate well. As our email point person, I appreciate their prompt responses and attention to detail, and I trust them as we hand off more and more aspects of our email work to their care. Because of our partnership with Apricot, we’ve been able to level up our email marketing program without taxing our own designers. In the Christian publishing space, Apricot Services would be a valuable addition to any team!”

Stephanie Seija
Branding & Content Manager, InterVarsity Press

“The team at Apricot Services is everything one could hope for in a partner: responsive, knowledgeable, creative, and a pleasure to work with. They take the time to understand what we need for each campaign and are always open to making adjustments if needed along the way. I’m grateful for Apricot’s knowledge, collaboration, and understanding of both the publishing industry and the constantly changing digital landscape.”

Wendy Wetzel
Senior Marketing Manager, Baker Books

“Apricot Services knows how to leverage platforms and mobilize tribes, and I have seen it firsthand. Multiple times, I have seen them generate ideas, find solutions and create content in a collaborative and impactful manner. Just give them a project and see for yourself!”

Don Gates
Literary Agent, The Gates Group

“I love working with the team at Apricot Services. They are professional, knowledgeable, and responsive; and their approach to marketing is built on integrity and hospitality.”

Keely Boeving
Senior Agent, WordServe Literary

“As a content creator, I need a group of people to help with the technical aspects of social media, people I trust. Apricot fits the bill!”

Bill Mounce
Professor and author of Greek resources

“Apricot Services is our team’s go-to source to support new book launches and manage important brands across multiple social platforms. They are great collaborators and dependable to the highest degree. We always learn something new about our customers through their wonderful work.”

Jesse Hillman
Vice President of Marketing, Zondervan

“The team at Apricot is warm, collaborative, and great at execution. I’ve watched them work alongside authors and successfully launch email campaigns, social media initiatives, and boost engagement. They’ve been fantastic to work with.”

Karen Yates
Literary Agent, Yates & Yates

“Apricot Services combines smart strategy with compelling creative to develop highly targeted marketing campaigns that sell books. They take initiative, hold themselves to a high standard of excellence, and provide excellent analytics throughout each campaign. I’m a huge fan.”

Mark Rice
Vice President of Marketing, Baker Publishing Group

“I love working with the incredible team at Apricot Services. Not only are they highly relational and true experts in their field, I know I can always count on them to deliver top quality work on time. Whether you’re looking for help building your personal platform, crafting a social media strategy, or managing a bestselling book launch, Apricot has the expertise you’re looking for. I can’t recommend Lindsay and her team highly enough.”

Lisa A. Jackson
Executive Vice President, Alive Literary Agency

“What a blessing the Apricot Services team has been to Presence Point! Their always-godly, always-timely social media posts helped build the online Presence Point brand, and their growth strategy yielded remarkable results over a number of social media platforms. Thank you, Lindsay and team, for the invaluable support you’ve been in helping us equip shepherd leaders in every walk of life, all over the world, and partner with multipliers who wish to do the same in their sphere of influence.”

Holly Culhane
Founder and President/CEO, Presence Point