Apricot Services is excited to partner with you as we bring your launch team together! We’ll take care of the administrative details so you can focus on connecting with your readers. Along the way, there are a few simple ways we’ll ask you to participate to help make your launch as successful as possible.
The most successful launch teams are typically built from the inside out. Start by inviting your most dedicated supporters—those who already know and believe in your message. From there, expand your invitations to your email subscribers, social media followers, and, if available, the audiences of endorsers or partners who are willing to help you recruit.
Your recruitment posts don’t need to be long to be effective. A clear, authentic invitation is often all it takes to generate excitement.
Draft an email for your subscribers, along with social media posts for each platform, announcing that you’re recruiting for your launch team. Be sure to include the following information:
If you have any endorsers who would like to help you recruit, be sure to send them the information correlated with your recruitment talking points so they only have to copy and paste.
Subject line: Join the [TITLE] Launch Team
Dear Friend,
I’m excited to share that my new book, [TITLE, will be released on [RELEASE DATE].
[SMALL DESCRIPTION OF THE BOOK, or WHAT YOU HOPE READERS WILL GET FROM YOUR BOOK]
That’s why I’m inviting you to be part of something special.
On [LAUNCH TEAM OPEN DATE], we’ll officially launch the [TITLE] Launch Team—a group of readers who will help spread this message before release day.
As a launch team member, you’ll receive exclusive access to a digital copy of the book before anyone else, as you help spread the message of the book through simple activities such as sharing social media content, leaving reviews, praying for the launch, and encouraging others with the book’s message.
Every review, social media post, and conversation helps this message reach someone who needs encouragement.
If you’d like to join us, simply sign up here:
[SIGN UP LINK]
I would be honored to have you on the team as we work together to remind people of this powerful message.
Thank you for your support, your prayers, and your partnership.
Blessings,
[YOUR NAME]
Hey friends! I’m excited to invite you to be part of the launch team for my new book, [TITLE], which is releasing on [RELEASE DAY].
This book is [SMALL DESCRIPTION OF THE BOOK, or WHAT YOU HOPE READERS WILL GET FROM YOUR BOOK].
I’d love for you to help me get this message into the hands of people who need it.
When you join the launch team, you’ll get exclusive access to a digital copy of the book before anyone else, some simple resources and ways to help spread the word about the book, access to a private group for discussion, and a Zoom launch team party exclusive for the launch team. You don’t need a huge social media following—or even a Facebook account—to participate!
So if you’d like to join me, click the link and sign up to be part of the launch team. I’d love to have you with us!
[SIGN UP LINK]
Launch team members are more engaged—and more excited to complete launch activities—when they feel personally connected to the author. One of the best ways to build that connection is through video.
Whether you go live or record a video in advance, seeing and hearing from you helps your team feel appreciated, invested, and motivated to champion your book. If you’re comfortable going live, a Facebook Live or a Zoom meeting are great opportunities to interact with your team, answer questions, and encourage them in real time. If not, no problem! You can pre-record your videos, and your Apricot Services administrator can post them in the group at the appropriate times.
We recommend creating at least these three videos:
The welcome video is one of the most important pieces of content you’ll create for your launch team. Because it’s available to new members as they join the Facebook group, it sets the tone for the entire launch experience and helps your readers begin to connect with you and your book.
In your welcome video, be sure to:
A warm, authentic welcome goes a long way in helping your team feel valued, connected, and excited to champion your book.
Launch day has arrived! This is your opportunity to celebrate with your launch team, thank them for their support, and inspire them for the week ahead.
In your launch day video, be sure to:
Most of all, celebrate this milestone together. Your gratitude and enthusiasm will encourage your team and remind them that they’re part of something meaningful.
As the launch comes to a close, take a moment to personally thank your launch team for being part of the journey. This is an opportunity to celebrate what you’ve accomplished together and leave your team with a lasting sense of appreciation and purpose.
In your thank you video, be sure to:
These three videos—the welcome, launch day, and thank you videos—will help create a stronger sense of community and keep your launch team engaged from beginning to end.
And remember, these don’t have to be your only videos. Throughout the launch, feel free to go live in the Facebook group or share additional pre-recorded messages. Regular, authentic communication helps deepen your connection with the team, keeps momentum high, and encourages members to continue sharing and reviewing your book.
Beyond the Welcome, Launch Day, and Thank You videos, there are many opportunities to connect with your launch team throughout the campaign.
Whether you go live in the Facebook group or share pre-recorded videos, consistent communication helps build stronger relationships with your readers, keeps excitement high, and encourages ongoing participation in sharing and reviewing your book.
Here are a few additional video ideas you can use on a weekly, biweekly, or as-needed basis:
One of the best ways to keep your launch team engaged is by reading through the book together. Many authors guide their launch team through a reading plan and host discussions along the way using Facebook Live or pre-recorded videos.
This creates meaningful opportunities for readers to ask questions, share insights, and discuss how the book is impacting them. As the author, you can respond directly to their comments, offer additional context, and encourage conversation throughout the reading experience.
If you choose to host a book discussion, here are a few tips to help make it successful:
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