Our name comes from an Arabic proverb, “بكرة في مش مش” meaning, “maybe you’ll have apricots tomorrow” Essentially it’s the equivalent of “wishful thinking.”
Our team believes you can have your apricots today – your wishful thinking of tomorrow can be your reality today! We’ve assembled a crew of wishful thinkers whose creativity and ingenuity brings the dreams of writers, activists, and humanitarians to life.
